Murph is an award-winning fashion designer, entrepreneur, mentor, and brand strategist whose work has impacted both the fashion industry and communities across the country. As the founder of Alani Taylor and The Lab Factory ATL, she has built a reputation for combining luxury fashion, business development, and mentorship to create opportunities for the next generation of creatives and entrepreneurs.

Raised without the guidance of her parents and facing significant financial hardships throughout her early life, Murph developed an unwavering determination to create a different future for herself and her family. Despite possessing a powerful vision and entrepreneurial mindset, true transformation came when she invested in mentorship and personal development an experience that changed the trajectory of her life and inspired her commitment to helping others do the same.

Over the years, Murph has become known for her innovative design aesthetic and ability to create standout custom garments for some of the biggest names in entertainment. Her work has been worn by global superstars including Beyoncé, Cardi B, DaBaby, Megan Thee Stallion, and legendary R&B group TLC, along with numerous athletes, entertainers, influencers, and public figures. Her designs have appeared on major stages, red carpets, television platforms, and high-profile events, earning recognition for their craftsmanship, attention to detail, and bold storytelling.

Beyond fashion, Murph is passionate about creating pathways for underserved youth. Through The Lab Factory ATL and various community initiatives, she has developed mentorship, workforce development, and entrepreneurship programs that expose young people to fashion design, apparel manufacturing, business ownership, and career readiness. Her programs have empowered aspiring creatives with hands-on training, industry exposure, and the confidence needed to pursue their dreams.

Today, Murph’s impact reaches far beyond clothing. She is dedicated to helping entrepreneurs build profitable brands, teaching creatives how to monetize their talents, and inspiring individuals to invest in themselves regardless of their circumstances. Through fashion, education, mentorship, and community leadership, Murph continues to build a legacy rooted in empowerment, innovation, and creating opportunities for others to succeed.

“My story is proof that where you start doesn’t determine where you finish. When you invest in yourself, everything changes.”